Blog

Conditional Routing Recipes for Sales, Support, and Careers

How to run one contact form with a topic dropdown that routes sales inquiries, support requests, and job applications to three different inboxes.

← Back to the blog
AI Powered

Explore this article with AI

Get an instant summary, key takeaways, action items, and answers to your questions about this article.

Choose your AI assistant
ChatGPT Perplexity
Quick answer

Conditional routing lets a single form send its notification email to different recipients depending on the value of a submitted field — for example, a "topic" dropdown that sends sales inquiries to sales@, support requests to support@, and applications to jobs@, all from one form and one endpoint.

Most sites need at least three inboxes fed by contact forms: sales wants to know about deals, support wants to know about problems, and HR wants to know about applicants. The lazy answer is three separate forms. The better answer is one form with a topic field and routing rules doing the sorting.

The setup

Build a single form with a dropdown asking what the visitor needs:

<form action="https://app.formbridge.ai/api/forms/fb_8h2k9p" method="POST">
  <select name="topic">
    <option value="Sales">Sales inquiry</option>
    <option value="Support">Support request</option>
    <option value="Careers">Job application</option>
  </select>
  <input name="full-name" placeholder="Full name" />
  <input name="email" type="email" />
  <textarea name="message"></textarea>
</form>

That's the entire frontend. One endpoint, one form, one place for your spam protection and inbox to live.

The routing logic

Conditional routing is the piece that takes over from there: instead of a single fixed recipient list, a rule says a submission where topic = Sales gets emailed to sales@yourcompany.com, one where topic = Support goes to support@yourcompany.com, and topic = Careers goes to jobs@yourcompany.com. It's a real, supported feature on FormBridge — the exact screen for building that rule lives in your form's own settings, and is worth checking directly since interfaces evolve.

Three recipes worth building

Sales / Support / Careers. The classic split above. Add a fourth "General" option that falls back to your main inbox for anything that doesn't fit neatly.

By urgency. Instead of a topic dropdown, use a priority field ("Urgent" vs "Standard") to route urgent tickets to an on-call address and everything else to the regular support queue.

By region. For companies with regional teams, route by a "region" field so EU inquiries hit one inbox and US inquiries hit another, without asking visitors to find a different contact page.

Why it beats three forms

A single routed form keeps all of it in one inbox for review, one spam pipeline, one CSV export if you need the full history, and one endpoint to remember when someone asks "which form is this again?" a year from now. Routing changes who's notified — it doesn't fragment where the data lives.

Frequently asked

Why use one routed form instead of three separate forms?

One form means one endpoint to embed on your site, one spam-protection setup, and one place to review submission volume and history. Routing changes who gets notified for a given submission, not how many forms or endpoints you have to maintain.

Does routing change what shows up in my inbox?

No. Every submission still lands in the same form's inbox and counts toward the same plan limits, regardless of which recipient the notification email was routed to. Routing only affects who's emailed, not where the record lives.

Is conditional routing an actual FormBridge feature, or just a workaround?

It's a real, supported feature. Exact setup screens can change as the product evolves, so the precise configuration steps are best confirmed from your own form's settings rather than assumed from a guide.

Key facts

  • Conditional routing sends a form's notification email to different recipients depending on the value submitted in a specific field, rather than always notifying the same fixed recipient list.
  • A routed form still keeps every submission in one inbox and one spam-filtering pipeline, regardless of which recipient was notified for a given entry.
  • FormBridge supports conditional routing alongside a standard fixed recipient list and CC list, for forms that don't need per-submission branching.

Terms in this post

Conditional routing
A form backend feature that changes the notification recipient(s) for a submission based on the value of one of its fields, e.g. sending a submission where topic=Support to a different address than one where topic=Sales.

Get the next one in your inbox.

One email when we publish something worth reading. No spam — appropriately enough, we'd know.