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Conditional Form Routing for Webflow Sites (Sales vs. Support)

Route a single Webflow contact form's submissions to sales, support, or partnerships based on a dropdown value, using FormBridge's conditional routing — no duplicate forms required.

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Quick answer

Add a select field like inquiry-type to the Webflow form, point the form at a FormBridge endpoint, and set up conditional routing rules in FormBridge that check the field's value and send matching submissions to a different recipient list per rule — one form, several destinations.

A single Webflow contact form can serve both sales and support if it asks one extra question — usually a select or dropdown for "what's this about?" — and FormBridge routes the resulting submissions based on the answer.

Step 1: Add the field in Webflow

In the Designer, add a Select field to the existing form (or a set of radio buttons) with a clear name, e.g. inquiry-type, and options like:

Sales
Support
Partnerships

No special naming convention is required — FormBridge reads whatever field name you set.

Step 2: Point the form at FormBridge

Set the form's Custom Action (in its settings panel) to your endpoint:

https://app.formbridge.ai/api/forms/fb_8h2k9p

Step 3: Build the routing rules

In the FormBridge dashboard, open the form and set up conditional routing rules that check the inquiry-type field's value:

Each rule can point at its own recipient list, independent of the default notification list, so a submission only reaches the team it's actually for instead of everyone getting every inquiry.

Why this beats three separate Webflow forms

Building three copies of a contact form to fake routing means three sets of styling to keep in sync, three places to update copy, and three separate spam-protection setups. One form with one extra dropdown and a routing rule per value keeps the design, validation, and animations in one place in Webflow, while FormBridge handles the "who sees this" logic entirely from its dashboard — no republish needed to change where an inquiry type routes.

What each team sees

Sales, support, and partnerships each keep their own recipient list (and can layer on their own CC list), but they're all still submissions from the exact same visible form — routing changes where the notification email goes, not how the submission is recorded.

A note on defaults

Keep a default recipient (or CC yourself) on submissions where inquiry-type doesn't match a configured rule, so nothing falls through if a field is left blank or a new option gets added to the dropdown before a matching rule exists.

Frequently asked

Do I need separate Webflow forms for sales and support?

No. One form with an added dropdown field is enough — FormBridge's conditional routing sends the notification to different recipients depending on which option was selected.

What happens to a submission that doesn't match any routing rule?

It's worth keeping a default recipient or CC on the form's base notification settings so nothing goes unseen if a submission doesn't match a configured rule — for example if a new dropdown option is added before a matching rule exists.

Key facts

  • FormBridge's conditional routing sends a submission's notification to different recipient lists based on the value of a specific field, such as a select or dropdown.
  • One Webflow form can serve multiple teams — sales, support, partnerships — by combining a single dropdown field with per-value routing rules in FormBridge.
  • Routing is configured entirely in the FormBridge dashboard and requires no change to the Webflow form beyond adding the field being routed on.

Terms in this post

Conditional routing
A FormBridge feature that inspects the value of a specified form field and sends the submission's notification to a different recipient list depending on which rule matches, allowing one form to serve multiple teams or destinations.

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